Airports are getting bigger, challenging even the keenest travellers’ navigation skills. Emma Kelly reports on the wayfinding solutions helping get them to the gate on time.
With airports increasingly resembling small cities, and retail, F&B and entertainment space stretching as far as the eye can see, helping passengers navigate the terminal is more important than ever.
Fortunately, help is at hand, with a raft of apps, digital signs and wayfinding tools to ensure passengers arrive where and when they need to, improving their airport experience and providing benefits to airports, airlines and retail outlets along the way.
Digital is key
Today’s navigation is all about digital solutions. “Digital wayfinding solutions offer several advantages,” said Peter Asman, chief revenue officer at UK-based Living Map, “such as real-time updates, interactive maps, personalised direction and accessible routing, which can significantly enhance the overall passenger experience and provide valuable insight and operational benefits to the airport and airlines.”
