Travel food and beverage specialist SSP Group is to expand its operations in Iceland with the win of further units at Keflavík Airport

The group has been awarded a contract to open two new Point convenience stores, a Snæland Deli delicatessen and 17 high-tech vending machines in seven spaces at Keflavík Airport (KEF). The new contract comes just over a year after SSP made its debut at the airport.

The new outlets, set to open by the end of the year, will feature an evolved version of SSP’s highly successful retail convenience Point brand, which was created for the Norwegian market in 2006. With a focus on fresh food and an aim to make Point a leading convenience concept in travel locations, the concept has now been further developed for global roll out.

The Keflavík Point outlets have been specifically tailored to appeal to passengers travelling to and from Iceland. They will offer a number of products unique to the country including Icelandic confectionery and beverage brands, while hot food offerings including the renowned Icelandic pylsur (an Icelandic-style hot dog) will feature prominently on the menu.

Snæland Deli is an entirely new concept created by SSP Iceland to showcase the national cuisine.

The 17 Point-branded smart vending machines will offer a range of fresh food, confectionery, coffee, pastries, travel and gift items. Their deployment sees the introduction of smart vending in Iceland.

Stian Lund, managing director of SSP Norway and Iceland, said: “This new deal means we have now increased our size in the Icelandic market, enabling economies of scale and greater flexibility. It was a competitive tender against significant players in the market, and to be expanding our presence at KEF less than a year after we were awarded our first contract is gratifying evidence of the airport’s faith in our abilities. We’re very proud to be bringing the Point brand to Iceland’s largest airport.”

A rendering of one of the Point stores destined for Keflavík Airport
A rendering of one of the Point stores destined for Keflavík Airport SSP Group