Changi Airport Group (CAG) and Accenture have unveiled a metaverse experience called ChangiVerse, enabling audiences to connect with the airport in the digital space.
ChangiVerse is the first virtual experience being developed by an airport on Roblox, a global shared experience platform with millions of daily users. Changi Airport has made its debut in the metaverse in a bid to reach a growing group of digital users and fans who want to explore travel destinations differently, CAG said.
ChangiVerse is a digital representation of the physical airport where visitors can access a range of activities and social experiences. Organised around the Singapore airport’s familiar landmarks, such as the indoor waterfall at Jewel, the distinctive Changi control tower and outdoor dinosaur display attraction at Jurassic Mile, ChangiVerse integrates in-play moments across its attractions. Users can explore interactable spaces, such as a bustling café or festive glamping tent, compete in minigames, such as Changi Kart or Check-in Champ, and earn unique collectibles to give their digital avatar some extra flair.
Hung Jean, group senior vice president of CAG’s Enterprise Digital Ecosystem & Business Division, said: “With ChangiVerse, we want to strengthen Changi Airport’s position as more than just a transport node, but a fun and magical destination where memories are created. With our customers becoming more digitally savvy and interacting in the digital space, ChangiVerse is also about engaging and serving them better through innovation and experimentation, in line with our belief of customers being at the heart of everything we do.”
ChangiVerse is part of CAG’s ongoing efforts to revolutionise traveller and visitor experience through creativity and interactive technology.
Created in collaboration with Accenture’s Metaverse Continuum Business Group, ChangiVerse builds on the partnership between Accenture and CAG to develop, experiment and launch new digital products and services. Both organisations will leverage innovative and emerging technologies to deliver a unique Changi experience across offline and online worlds.
“We are privileged to collaborate with CAG to drive digital-physical convergence through ChangiVerse. By combining digital and physical worlds, ChangiVerse can simulate the airport environment, creating immersive experiences that elevate human interactivity to new dimensions, enhance customer experiences, and drive innovation.
“We look forward to exploring new opportunities for CAG to leverage emerging technologies and differentiate themselves in the industry, as they continue to pioneer and provide revolutionary solutions for their customers in this exciting new era,” said Wee Wei Ng, Southeast Asia market unit lead for Accenture.
Images: Changi Airport Group
With our customers becoming more digitally savvy, ChangiVerse is about engaging and serving them better through innovation