Chicago Mayor Lori E Lightfoot and the Chicago Department of Aviation (CDA) have announced a new welcome campaign created by marketing agency FCB Chicago.
The first phase of the multi-phased “What We’re Made Of” campaign, developed in partnership with CDA and the Mayor’s Office, launched on Monday, March 21, and will display on TV monitors, screens, and banners throughout O’Hare and Midway International Airports.
“Whether you’re a tourist, a business traveller or a resident coming home, our airports are always ready to welcome you,” said Mayor Lightfoot. “O'Hare and Midway Airports are gateways to the world. That is why we are continuing to make investments in our airports that increase air travel and improve the customer experience. I am grateful to FCB for designing this creative campaign that highlights some of the fun reasons why we love our city."
The “What We’re Made Of” campaign thanks visitors for flying into Chicago’s local airports, the gateways to “everything Chicago is made of,” and highlights areas that make this city unique.
"Chicago is a global destination for travellers and businesses alike," said Michael Fassnacht, president and CEO of World Business Chicago and chief marketing officer for the City of Chicago. "As we recover from the inherent challenges of COVID-19, we are reminded of the things that form the foundation of our city's identity. Whether it's highlighting our beautiful beaches or promoting our world-class museums, the "What We're Made Of" campaign takes us back to our roots and welcomes travellers to explore what Chicago is truly made of."
The first phase of the campaign welcomes people to “26 public beaches…and no sharks” with an illustration of Chicago lakefront activities. The new artwork will be displayed in O’Hare and Midway throughout the spring travel period. Future iterations of the campaign will highlight Chicago’s numerous public parks, hot dog stands, and museums. FCB Chicago, the agency behind the artwork, is part of Mayor Lori E. Lightfoot’s By Chicago, For Chicago initiative – a commitment to dedicate a percentage of all hours worked towards non-profit, social and cultural organisations, and City agencies.
The unveiling of "What We're Made Of" has been timed to coincide with the beginning of the busy spring and summer travel season.