ZDOS Airport is a strategic decision-making tool designed specifically for airports, its Salt Lake City, Utah-based creators said.
Zartico, the creators of the world’s first Destination Operating System, has launched ZDOS Airport. The solution offers new insights into passenger behaviour, enabling airports to make data-led decisions for the benefit of both travellers and local communities.
With a partner base of more than 250 North American destination organisations, Zartico recognised that the airports share a common pain point with many destinations — a lack of transformational data insights to fuel innovation and support competition. This new self-service application fills that gap and enables them to compete on revenue generation.
Data is a powerful tool for understanding human movement and the economic opportunities tied to it
ZDOS Airport uses the same data science methodology that powers Zartico’s destination management solutions. The application’s passenger-specific data model simplifies dataset analysis, requiring little customisation or technical know-how to derive meaningful insights that drive new revenue possibilities in route development, local passenger inflow, and parking utilisation.
ZDOS Airport equips airports to answer key questions, including where their outbound and inbound passengers live; how their market share compares to nearby competing airports; who is using their parking services, and who is choosing an off-site competitor; and where their inbound passengers are going.
“Data is a powerful tool for understanding human movement and the economic opportunities tied to it,” said Zartico CEO Sarah Lehman. “In developing ZDOS Airport, we’ve combined everything we’ve learned from working with tourism destinations, then innovated, focused, and streamlined it to give airport leaders the precise intelligence they need to elevate their organisations moving forward.”
ZDOS Airport is built on Zartico’s Integrated Data Model, using high-resolution geolocation data and event data to generate insights that supplement gate data. By filling in the data gaps, ZDOS Airport brings the full picture of passenger behaviour into focus, empowering airports to market more strategically and manage more effectively.
Image: Zartico
