WH Smith North America has collaborated with ChiBoys and Pastorelle Marketing Group to create a retail joint venture at Chicago O’Hare International Airport

Created by Chicago native DeShawn Murry, ChiBoys is now open to travellers in ORD Terminal 3. The brand plays off the history, architecture and culture of the Windy City, and aims ‘to showcase the city's essence beyond the typical sports apparel’. ChiBoys at ORD will also offer high-end tech accessories and headphones from brands like Beats, Bose, Apple, and Sony.

The brand operates a brick-and-mortar store in Wicker Park, a retail store and café on the Chicago Riverwalk, and the city’s first mobile clothing truck.

DeShawn Murry at ChiBoys at ORD
DeShawn Murry at ChiBoys at ORD Alex Marzano

“DeShawn’s vision for the ChiBoys brand is so cohesive with our mission at WH Smith North America,” said Toby Keir, CEO of WHSNA. “We pride ourselves on creating unique retail concepts that reflect the essence of each city and airport we step into. The ChiBoys brand emanates everything wonderful about Chicago and its locals. We are so honoured to have worked with DeShawn, our partners at Pastorelle Marketing Group and the Chicago Department of Aviation to bring the ChiBoys brand to travellers from all over the world.”  

ChiBoys is the first of several WH Smith North America stores planned for ORD. Additional convenience, retail and tech concepts are to be announced this year.

ChiBoys was inspired by Chicago’s culture
ChiBoys was inspired by Chicago’s culture Alex Marzano