WHSmith North America (WHSNA) has marked the opening of seven unique concepts inside Newark Liberty International Airport’s (EWR) newly renovated Terminal A.

The new concepts include four newsstands: Vue New Jersey, New Jersey Monthly, Telegraph 1st Edition and WH Smith + Wellness. In addition, a joint Hugo Boss/Tumi /Hershel Supply Co/ tentree specialty retail concept, featuring high-fashion, eco-friendly and sustainable retail items, offers travellers a place to shop for clothes, accessories and luggage.

WHSNA has also unveiled a new marketplace concept, Shore Points Market, which features goods supplied by local New Jersey retailer Corrado’s Market. WHSNA and EWR partnered with the Munich Group to commission a 40ft-tall mural from globally-acclaimed artists WERC and Gera for Shore Points Market. Pulling inspiration from landmarks, sea life, fauna and other notable elements around the Jersey Shore, this beautiful, larger-than-life mural depicts a powerful sea goddess. WERC says he hopes the mural will calm the minds of travellers while breathing spirit and energy into the space. 

Electronic goods specialist InMotion, part of WHSNA, has also opened a branch inside Terminal A. It offers lifestyle products and electronics including headphones, mobile power, Bluetooth speakers and other travel accessories.

“The renovation of Terminal A was a veritable success, and we are proud to have contributed to this project with seven unique concepts, all capturing the local colour of New Jersey,” said WHSNA CEO Toby Keir. “With many additional concepts in development, we are excited to continue our partnership with the amazing team at Newark Liberty International Airport.”  

WH Smith North America has seven additional concepts slated to open in EWR’s Terminal A this summer.

Image: WHSmith/ Eamonn Conway