Following an international tender, a new advertising operator – Media Port, a subsidiary of Turkey’s Square Group – has begun operations at Riga Airport.
Media Port is the leading advertising operator at the new Istanbul Airport, where it has been operating since the facility’s 2018 opening. The company's parent company Square Group was founded in 1999 and manages out-of-home advertising sites across Turkey, at sites such as subway and train stations, shopping malls, building facades and bicycle parks.
“With its parent company’s 20+ years of experience in the advertising industry and a stellar network of brands and agencies, Media Port has a competitive edge in the aviation advertising industry. We believe the city of Riga is the crown jewel of the Baltics and Riga Airport holds great potential in terms of the global travel and retail dynamics. Our aim is to increase the variety of advertisers, contribute positively to passenger travel experience and elevate Riga Airport to being the leading airport in Europe,” said Dilruba Palambo, CEO of Media Port.
Riga Airport board member Artūrs Saveļjevs added: “We are delighted to commence our cooperation with Media Port. Its plans pay special attention to the development of digital advertising at Riga Airport through investing in new large-format digital screens which will open up new opportunities for advertisers and improve passenger experience."
The initial contract between Media Port and Riga Airport is for four years.