The Port Authority of New York and New Jersey (PANYNJ) and Clear Channel Airports (CCA) have installed new digital media infrastructure at the region's airports.
The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the advertising franchise at all Port Authority airports. Under the contract, Clear Channel committed to upgrade the airports' digital displays. Clear Channel is now in the process of modernising the entire advertising programme across Newark Liberty International (EWR), John F Kennedy International, New York Stewart International and LaGuardia airports, with over 95% of the overall investment going into digital displays. An award-winning digital media programme was completed at LaGuardia Airport's Terminal B earlier this year, with digital displays now coming to EWR and JFK later this year.
The new all-digital displays in LaGuardia’s Terminal C feature:
- Two unique 50ft-wide head-on, 90° corner LED soffits, the largest digital asset CCA has ever installed in an airport
- An iconic 43ft-wide video wall at eye-level, one of the largest of its kind
- Six large LED displays positioned within key gate-hold areas
- A network of 98in ultra-high-definition displays on the way to and from piers
- Two head-on large format video walls as passengers descend into baggage claim; and
- A network of 75in portrait ultra-high-definition displays across the arrivals floor.
"The new digital media infrastructure being rolled out at our facilities matches the agency's transformative redevelopment efforts across the region," said Port Authority chairman Kevin O'Toole. "Modernising our advertising platforms is just another step in the Port Authority's broader efforts to provide a world-class, 21st century travel experience for our customers."
The new media network in LaGuardia Terminal C alone amounts to nearly 2,000 ft2 of digital signage, most of it head-on or in high dwell areas with more to come as other concourses are opened.