Marshall Retail Group (MRG), a WHSmith company and an airport retail specialist, has opened its newest store – sodoPop – at Seattle-Tacoma International Airport (SEA).

sodoPop was created for SEA and is Marshall Retail Group’s first venture within the airport. Billed as a ‘contemporary pop culture hub’, sodoPop was created in collaboration with Seattle’s Museum of Pop Culture (MoPop) and the collectable conglomerate Funko. Travelers can find a large assortment of trendy collectables at sodoPop, including Funko brands like POP!, Paka Paka and Loungefly, band T-shirts, albums, Seattle sports memorabilia and merchandise, along with a mix of unique gifts that are local to the Seattle area.

The store features large art installations that pay homage to the different factions of sodoPop’s inspiration. Outside the store, a 4ft-tall Freddy Funko figure and a statue of the Space Needle greet guests as they enter.

“It was such a privilege for our teams to create and develop the concept behind sodoPop in partnership with MoPop and the SEA Airport”, said Toby Keir, CEO of Marshall Retail Group and InMotion. “We pride ourselves on our ability to create concepts inspired by their location and source local brands and products to offer our customers.”

sodoPop is located inside the N Concourse of SEA and is open from 6am to 8pm daily.