Aviation logistics specialist Menzies Aviation has appointed Filip Nekvinda to the newly created position of senior vice president of digital & innovation.

Filip Nekvinda brings digital transformation experience gained while leading digital projects for global brands, most recently IKEA and Procter & Gamble. From digital employee initiatives to automation and supply chain digitisation, and innovation through various emerging technologies, he has a track record of successfully delivering these on an international scale.

He will lead Menzies’ digital strategy and drive forward its digital capabilities to accelerate the company’s growth and success. Key focus areas will include employee engagement, operational efficiency and helping Menzies and its customers achieve carbon reduction targets by digitising processes.

This is a new strategic role for Menzies as the company takes the next step in its digital and innovation journey to become even more efficient and effective across its global operations.

Mark Reid, chief information officer at Menzies Aviation, said: “We’re excited to welcome Filip to Menzies and utilise his fresh perspective and wealth of expertise in digital transformation as we continue our digital evolution. We are an integral partner in the aviation supply chain and collaborating with customers to help them achieve their digital transformation goals is essential. Filip’s influence will benefit Menzies as well as our customers’ digital journeys as we strive to achieve efficiencies and decarbonisation goals.”