JCDecaux will invest in new iconic giant digital screens, data and software, accompanying the digital transformation of the airport and enabling Shenzhen Bao’an to attract new advertisers.
The company aims to offer passengers an enhanced audience experience displaying the right advertisement message in the right place, at the right time. In line with both companies’ environmental, social and governance (ESG) pillars, sustainability and safety will be strong focuses of the concession, with clear objectives for green energy, recyclable materials and waste management.
Jean-Charles Decaux, co-chief executive officer of JCDecaux, said: “We are very proud to be part of the continuous evolution of this iconic airport, and to contribute to its environmental transition through our ESG initiatives. To ensure the success of this new collaboration, we will leverage our international expertise and local approach combined with our commitment to quality, design, and efficiency.”
