Heinemann Duty Free Malaysia has launched its redeveloped stores at Kuala Lumpur International Airport’s Terminal 2 (KLIA Terminal 2).
Passengers travelling through KLIA Terminal 2 departures can now look forward to a refreshed and inviting store across all categories – fragrances, skincare, makeup, watches and jewellery, and confectionery. According to Heinemann, the new store design is guided by the company’s vision of Malaysia as a proud, dynamic and innovative nation, with the overall material palette made up of natural beige stone, complemented by softer textures. Subtle touches of traditional batik prints throughout the store inject a local sense of place.
“We are extremely proud to finally bring the Heinemann retail brand to one of our key regional markets,” said Johannes Sammann, chief operating officer of Heinemann Asia Pacific. “With the influx of people travelling now, we are confident that we are well positioned to welcome back shoppers to our brand-new stores.”
As part of the redevelopment, Heinemann has created a new shop concept, opening up the floor plan for improved visibility across the store, which includes brands like Kerastase, Vichy, La Roche Posay, Helena Rubinstein, Maison Margiela, La Prairie, Aqua di Parma, Fresh and Le Labo.
Along with the Heinemann Duty Free retail brand, Heinemann also launched its web shop and click-and-collect service for KLIA Terminal 2 passengers. As part of its contract renewal and store redevelopment, Heinemann has taken over gate retail space to provide a more convenient shopping experience for passengers, bringing its total footprint at KLIA Terminal 2 to 1,686m2.
Heinemann has been operating the duty-free brand emporium at KLIA Terminal 2 since 2014 under the be duty free brand before rebranding to Heinemann Duty Free in 2022.