Bristol Airport has appointed regional airport advertising specialist Eye Airports to manage and sell its advertising assets.
The five-year contract, which follows a competitive tender, will see Eye Airports manage all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver innovative campaigns to customers.
Bristol Airport is experiencing strong demand for travel and is set to welcome nearly 10 million passengers this year. The airport is home to a wide range of media formats, including a landmark digital screen, strategically placed HD screens, lightboxes, external 48-sheets and roundabouts.
Rupert Lawrie, commercial director, Bristol Airport, said: “The award of this new contract follows a competitive tender process and we look forward to working with Eye Airports over the coming five years and seeing the creative advertising campaigns across the airport.
“Last month saw the beginning of a £4m investment into the retail and catering facilities at Bristol Airport and we are proud of the environment that we have to offer to advertisers. We believe this new partnership will create an even stronger platform for advertisers to inspire our passengers over the coming years.”
Harrogate-based Eye Airports was acquired by CP Media in 2019. It is now the UK’s fastest growing airport advertising company.
Image: Bristol Airport