Dufry Group is to rebrand as Avolta, a new identity designed to represent both the Dufry and Autogrill businesses.

The move will unite the travel retail and food & beverage (F&B) businesses under a single company name.

Moving forward, the Avolta brand will lead all internal and external communications, with all corporate brands of the former Dufry and Autogrill Group transitioning to the Avolta brand family. Consumer-facing brands, including consumer-facing elements of corporate brands, among them Dufry, Autogrill, World Duty Free and Hudson, will continue to operate as previously. 

Avolta logo

The Avolta brand will lead all internal and external communications

Dufry will hold an Extraordinary General Meeting (EGM) to ask its shareholders to approve Avolta as the new company name for the holding entity; the date will be confirmed in due course. 

“We see a great opportunity emerging from changing traveller and customer expectations and their boosted appetite to travel. Our Destination 2027 strategy set our ambition to create a Travel Experience Revolution, and Avolta is the vessel that will help us navigate this journey with success. Avolta encapsulates our expanded vision and commitment to innovating the traveller-centred experience with enhanced digital engagement,” said CEO Xavier Rossinyol.

Images: Dufry