Christiaan Hen has been named CEO of Assaia International, taking over from Max Diez, who is becoming chairman of the board

 

Hen began his  aviation career at Amsterdam Airport Schiphol, where he worked on developing and managing airport capacity. After managing terminal operations for several years, he went on to become head of innovation for the Royal Schiphol Group. His decade-long role in airport operations, development, and innovation set him up for his next position, as chief customer officer at Assaia International.

“Christiaan exemplifies the ethos of our technology being built by operators for operators. His knowledge, experience and outstanding work ethic make him the right person to lead Assaia during its next phase, maintaining our continuity, momentum, culture and customer trust,” said Max Diez.

Assaia uses AI to reduce turnaround times and improve on-time performance, which in turn improves the passenger experience and enhances airport capacity. It does so by enabling real-time responses to increase gate availability and ensuring safety on the ramp. In addition, by focusing on taxi time reduction and auxiliary power unit usage limitation, airports and airlines can use the resulting data to make significant strides in their sustainability goals.

Hen said, “Max has put Assaia in an incredibly strong position, and we aim to build on our recent successes, including more than doubling our customer base in 2023. We're on track for continued growth in 2024, and this transition is geared towards maintaining that momentum. I feel very privileged to be taking over at a time when everything is in place for strong growth.”

 

Christiaan Hen, CEO
Christiaan Hen, CEO Assaia International