Lounge operator Airport Dimensions has rolled out its e-commerce and traveller relationship platform, Connecta In-Lounge, at Jacksonville International Airport.

Fully customisable, the programme has been tailored to provide new experiences as well as bring together existing facilities into a single seamless mobile experience.

Accessible via a QR code, guests at The Club Lounge can order food and beverages, pre-book shower facilities, and access a range of digital media including magazines, audiobooks, daily press and more.

Travellers can also provide feedback which continually feeds back data on satisfaction metrics to further improve the guest experience at the lounge.

Stephen Hay, global strategy director for Airport Dimensions, said: “Our launch of Connecta In-Lounge at Jacksonville International Airport is a significant step forwards for us to converge the physical and digital airport experiences. Guests expect services to be accessible at the touch of the screen and they want them increasingly customised around their needs. With lounges once being considered revenue black spots at the airport, Connecta In-Lounge opens up the opportunity for airports to drive new mobile and digital revenue services from travellers when they are happy, relaxed and ready to spend.”

“Customer satisfaction is one of our highest priorities at JAX and embracing new technologies help us to fulfil traveller expectations,” Jeff Taylor, Jacksonville Aviation Authority properties manager said. “Connecta In-Lounge offers passengers a fast and efficient mobile experience when relaxing at The Club JAX.”

Airport Dimensions says the initial focus for the digital platform was to enhance the experience with amenity booking but given the importance of revenue growth across the airport, the system facilitates revenue services both inside the lounge and across the airport.

These include access to e-commerce services such as concourse food and beverage, airport services, destination-specific services and duty-free retail all available direct from guests’ phones.

According to the company, duty-free and luxury retail is of particular interest, as it allows for premium brands and products to be showcased and experienced in the lounge, with guests being able to order at the touch of their phone, for delivery to the lounge, their gate or their home.

The customisable digital platform can also be white-labelled as part of an airport's branded traveller experience.

Photo credit: Airport Dimensions