ACI Asia-Pacific has been rebranded as ACI Asia-Pacific and Middle East (ACI APAC & MID) following the launch of its new office in Riyadh, Saudi Arabia.
The trade association, which represents 623 airports from 47 countries and territories, is changing its “strategic direction” in order to better serve the growing Middle East aviation sector, said the group’s president, Emmanuel Menanteau.
The new Middle East office will work closely with ACI’s headquarters, which is located in Hong Kong.
“Our goal is to be a leading voice for airports across Asia-Pacific and the Middle East, by strengthening our advocacy programmes, while ensuring that the region remains at the forefront of global aviation,” said Menanteau.
The new name aims at more accurately representing the diversity of the airports and aviation markets within the association's membership, which ACI said was important for
effective advocacy and representation. It will also help raise awareness and visibility of the organisation among key stakeholders, including government agencies, industry partners, and the general public.
Stefano Baronci, director general, ACI Asia-Pacific and Middle East, added: “[The] COVID-19 pandemic pushed us to re-invent ourself and create a new framework to meet the changing environment. This way we will enhance our service through a balancing act between leveraging the value of an international network and tailoring our services to the local needs."