SSP Group has agreed a new deal which will see it open 18 F&B and convenience store outlets at Stockholm Arlanda and Gothenburg Landvetter airports.
The new outlets at Arlanda – across all five terminals – will offer well-known international brands, bespoke concepts tailored exclusively for the airport, and on-trend local names. Designed to appeal to a new generation of traveller, the units are scheduled to begin opening from summer 2023.
Arlanda has a clearly defined vision of the future customer journey, and SSP’s offer has been shaped to meet the needs of an evolving passenger demographic. With families (who now travel all year and not just during holiday seasons), and leisure travellers in younger age groups accounting for an ever-larger percentage of passengers, SSP has developed a new approach to F&B brand development.
Casual dining concept Eatery Garden provides food choices that will appeal to families with children as well as passengers travelling in larger parties. This is also the only unit at Stockholm Arlanda Airport airside that operates 24/7.
A food market area named Sky Market has been designed to meet the ever-diversifying needs of travellers and will allow passengers to choose from a range of international food options, from Mexican-inspired Taco Bar to spicy Middle Eastern restaurant Mezefabriken and more. With a strong range of grab and go items, the Sky Market provides an attractive alternative to on-board offers.
In addition, SSP will introduce Jureskogs, an up-and-coming Swedish brand famed for providing ‘fast food but not junk food’.
At Gothenburg Landvetter Airport, SSP will open premium hamburger concept Bastard Burgers, a popular brand across Sweden. SSP has also developed a new coffee concept for the airport called Fika, which has been designed to evoke authentic Swedish café culture.
Charlotte Ljunggren, director of marketing and sales at airport operator Swedavia, said: “We have a long-standing relationship with SSP and are thrilled to see this continued investment at both Arlanda and Landvetter. This is a wonderful next step in our relationship with SSP, working together to offer travellers an even larger and wider selection of F&B options, appealing to new and changing traveller demographics in a modern, vibrant environment.”
Image: SSP Group