The first new Travelex airport store in Australia since the pandemic features signed cricket bats and jerseys from the Australian men’s cricket team.
Foreign exchange brand Travelex has launched the first phase of its operations at Adelaide Airport with the opening of a brand-new store and ATMs.
The new store is in departures, while the ATMs, located in arrivals, form a key part of Travelex’s new digital airport strategy at Adelaide Airport.
According to Travelex, the strategy places a greater emphasis on click & collect and self-serve, while still providing traditional walk-up stores where customers can choose how they buy their foreign exchange. The digital airport strategy also ensures there are no commission fees charged.
The second phase of Travelex’s Adelaide Airport operations, which is set to be completed by the end of this year, will see the opening of Travelex’s first ever self-serve store in departures, alongside a traditional arrivals store, which opens this week. The self-serve store will be manned by a customer service ambassador (CSA), who will provide tips and assistance to customers undertaking transactions themselves, thereby streamlining the purchase process and saving consumers’ time.
The digital airport strategy is part Travelex’s broader ongoing digital transformation in Australia. Last month saw the company launch the world’s first ATM click & collect service at Brisbane Airport, where customers can now pre-order foreign cash online before collecting it contact free from an airport ATM.
The new Adelaide store also uniquely features a collection of signed cricket bats and jerseys from the Australian men’s cricket team which Travelex sponsored between 2001-2010. As part of the brief from Adelaide Airport, stores must incorporate a ‘Sense of Place’ – something that brings South Australia to life. The collection of cricket memorabilia – which comes from this sponsorship period – includes a signed bat from the England v Australia 2005 ashes, rated by the BBC as the most thrilling Ashes series ever.
The opening of the Adelaide store comes as Travelex opens three further stores in Queensland, Australia this week: one in Carindale, one in Brookside, and the third at Cairns Airport. The Cairns Airport store features a store, ATMs and the same no fees, fair pricing benefits as Adelaide.