Travel F&B specialist SSP Group has partnered with BrewDog to bring the craft beer brand to travel locations in the UK.
The partnership will see SSP Group operate a number of BrewDog bars at airport and railway stations in the UK, to be opened over the next few years. The first outlet is scheduled to open at London Gatwick in December.
The bar will feature a number of BrewDog’s signature design elements, including Zoom pods where guests will be able to work and order food via a QR code, and a photo booth for those looking to capture their BrewDog experience at the airport. A game space will provide extra entertainment during the journey.
Travellers will be able to work in Zoom pods at the new BrewDog facility
BrewDog Gatwick will offer guests an innovative menu specially tailored to the location. As ever with the BrewDog brand, beer will be the hero, although the bar will also offer BrewDog’s classic alcoholic and low-alcohol drinks menu, which includes include spirits, cocktails, wines, soft and hot drinks.
Kari Daniels, CEO SSP UK & Ireland, said: “It’s a brilliant next step in our growth to help BrewDog build its brand in the UK travel market, and we’re confident that our shared values and combined expertise will pave the way for a successful partnership. London Gatwick, which is a truly international airport and welcomes a particularly relevant passenger demographic, is an excellent starting place for our adventure together.”
Images: SSP Group
