Paid Search Executive

Job Description

British Airways

Paid Search Executive

Heathrow

The words To Fly. To Serve.' have been painted on the tailfins of British Airways aircraft since we first took to the skies.  Although they're rarely noticed, they're always at the heart of everything we do. They're not going to be the only reasons that people visit us at BA.com, however, but as our new Paid Search Executive, you're going to call on your expertise in SEO, Google Adwords and PPC to make sure the site's incredible growth potential is maximised.

That aim is one of our top 15 initiatives. To make that happen, you'll see that British Airways' PPC campaigns are optimised across multiple markets and for a range of search engines, and monitor activity to ensure targets are being met.  The agency relationship will be down to you to manage, so you'll need to set clear targets for them to deliver against.  You'll also coordinate reporting with acquisition agencies and work with them to make sure campaign optimisation processes are in place.

Handling the analysis of cross-channel campaign performance, you'll ensure we learn from that and apply it to any future campaigns where we can. In addition, you'll develop the quarterly Comms Plan alongside tactical marketing and digital acquisition teams, and see that tracking or tagging is in place for all campaigns. Your combined knowledge of the PPC industry and our business plan will help you provide budget recommendations for always on and tactical activity.

As a Google Adwords professional, you'll have impressive experience in digital marketing, and a record of success in PPC.  You'll have impressive knowledge of search marketing and bid management tools, and a good grasp of search engine optimisation techniques. Added to that, you'll be familiar with back end processes in online tracking and reporting, and with the various channels and different selling behaviour by channel.

If you can take on and grow one of the most important initiatives in our organisation, please apply below.

Closing date: 24th June 2012.

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